Kanye West and Adidas make history. They sign a new deal to expand their partnership and launch Adidas + Kanye West. It’s a part of their bigger plans for Yeezy. Moving forward, the rapper’s brand will feature not only footwear but also apparel and accessories for all genders.
It’s a major partnership between a non-athlete and an athletic brand. “I’m not just a musician singing in front of a mic, we are running, jumping, we’re getting hurt,” Kanye says as quoted by Wall Street Journal. “We’re in the same arenas that the ballplayers play in.”
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